I own and run a social enterprise called HFC Clothing which was started in 2013 in the UK but is now focused on growth in the Nigerian market. HFC Clothing Ventures is a social enterprise with a mission to position the HFC brand as a forerunner in the fight against cancer through the sale of apparel products and secure trust of customers for the purpose of expanding into other products and service categories. Our mission is backed by a vision to collaboratively help provide solutions for affected individuals backed by the HFC brand with every product purchase made by you.

A discussion with a friend inspired me to start this company. We hear about people suffering and dying from cancer but I never taught I would meet someone indirectly affected by cancer. My friend lost her mum to cancer but told me what she and her sister went through in terms of emotional and physiological stress. Helping people is what I really enjoy in the business coupled with the evolving nature of the apparel market.

My business has been influenced by the Lagos community due to the rapidly evolving nature of the society. The increasing use of social media by Nigerians, especially Lagosian, has helped position the business for further growth as a result of effectively utilizing various social media platforms. As an individual, Lagos has influenced me tremendously because I have lived all my life in Lagos and that doesn’t go without overlooking the stress of Lagos. Personally, my time management and planning skills were influenced by living in Lagos because of the uncertainty that surrounds the streets like going out and being stuck in traffic for 3 hours straight just to say the least.

Over the next 10 years, with proper work, partnerships and dedication I see HFC Clothing making a significant impact in not just Nigeria but also the African continent.